“Olive Oil 4 Food” is the campaign launched by the Jug Band Colline Metallifere and the pibinko.org network, in collaboration with who will collaborate (a full list of actors will be published shortly) to share points of view on olive oil, in a difficult season for this product. The subtitle for the campaign is “se voi fate la bruschetta, noi si mangia” (if you will make bruschetta, we get to eat).

Various components of our network have “family” olive groves in Maremma, Southern Tuscany, and in their jobs they deal with numerous agricultural businesses, not just in Tuscany. For this reason we have a quite educated picture of the issue. We gave an introduction to the topic on Oct. 30, 2023, on the radio (The podcast from “Poveri ma belli” is at this link).

We are planning a mini tour between the end of November and early December, with a “threefold” expected result for our audience: entertainment, quality product tasting, and information. It’s beyond “infotainment“, it’s “infotastainement“.

The campaign is open both to Italian and non-Italian businesses.

The deadline to be part of the first round of the campaign is Nov. 20, 2023, 3.51PM CET. After this date it will still be possible to contact the organizers in view of a second round of the campaign.

If you are interested to host additional events, to propose your olive oil, or to be a sponsor, please write to micalosapevo@pibinko.org or whatsapp +393317539228.